About The Good of the Hive

The Good of the Hive is an artistic initiative founded by Matthew Willey on a  personal commitment to hand-paint 50,000 honeybees – the number necessary for a healthy, thriving hive - in murals around the world. Through art and imagination, The Good of the Hive raises awareness about the importance of honeybees and other pollinators while celebrating the beauty and power of human connection.

The Good of the Hive initiative begins with the struggle of the honeybees, but it also views the hive as a metaphor for communities of people. Honeybees within the hive ‘think’ collectively; their immune system is collective: the health of the individual is based on the health of the collective. Whether that community is an actual honeybee hive or a community of human artists, kids in a school, military veterans, gay people, women with cancer, marginalized people, skateboarders, or the American people as a whole, the health and success of the individual relies heavily on the connections within the group– and consequently between the groups within the greater society.

When we connect, we thrive. This is the essence of The Good of the Hive initiative. Matthew realized over the course of the last nine years of obsessing about honeybees that his own path as an artist was more aligned to its truth when it was being channeled toward connection–connection to the honeybees, as well as to the hive in which he lives.

About Matt

Throughout his twenty-five year career of painting murals, Matthew Willey has brought original, one-of-a-kind beauty to walls of homes and businesses throughout the US. By combining the abilities of designer, scenic artist and painter, this skilled visionary craftsman literally spins line, tone and atmosphere from the bristles of his brush. The murals seem to grow, one stroke, one texture at a time, as he weaves the walls through his imagination.

Mural painting has been the base of his work throughout his career, but he also creates works on canvas, has written four screenplays and co-founded an educational company making Homer’s Odyssey and Greek mythology more accessible for teachers and students. His work has been featured in Veranda Magazine, The Home & Garden Section of the New York TimesInterior Design Magazine, The Huffington Post and many other publications and media channels. He currently lives in Asheville, NC when he is not at a mural site.


To create art, multi-platform content and digital media engagement inspired by the powerful connection between honeybee hives and human societies.